AdSkills Pro Podcast
AdSkills Pro Podcast is a weekly podcast that shines the spotlight on digital advertising professionals doing real marketing for real companies. Each episode includes current trends, experiments and insights from a leading advertising strategist in the media buying industry, hosted by Kate Buck Jnr of AdSkills.com. Kate invites a cast of media buying masters to share what's working now in the ad networks, ad strategies, and their top tip for businesses looking to scale their ad campaigns in networks like; Facebook Ads, Instagram Ads, Youtube Ads, Adwords (Google Ads), LinkedIn Ads, and so much more. It doesn't matter if you're a 17 year veteran or complete beginner looking to create your first campaign, in each episode you're sure to get a golden nugget to use on your campaigns.
AdSkills Pro Podcast
The Art And Science of Local Business Advertising With Sheena Murphy - AdSkills Pro Podcast S6 EP3
April 22, 2021
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AdSkills Crew
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Season 6
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Episode 3
One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic environment.
In this interview, we talk about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and talk about some opportunities there.
Reach out to Sheena at sheenalmurphy@gmail.com
Want to hire an AdSkills certified media buyer? Click here: mediabuyers4hire.com
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